YOU CAN USE BEHAVIORAL FINANCE AND CHARACTER SCIENCE TO CREATE PERSONALIZED EXPERIENCES
As a financial services professional, you recognize the shifts in the industry and the need to differentiate your practice. You and your team are open to evolving and interested in behavioral finance – among other trends – to provide a more personalized client experience. The challenge with academic theory is that it is very hard to apply in real life, be it across a large book of clients or even within one household with dynamic needs. The concept of providing a hyperpersonalized client experience sounds great but may not seem practical for your book of clients. In this article, we will demonstrate how to make hyperpersonalization easy to understand and apply to your practice. DOWNLOAD THE FULL PAPER TO CONTINUE READING
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