The BeFi Edge

We provide financial professionals with valuable insights on behavioral finance, blending them with the latest news so you can help your clients navigate the complex world of finance with expertise and understanding. Explore our most recent articles below.

The home renovation and remodeling market has cooled off as higher interest rates have naturally hampered the financing that enables it. But the market has still stayed remarkably strong, with spending above 2022 levels with strong consistent projections despite high borrowing costs. What’s driving this renovation spending by homeowners and how much of it can be considered investment activity versus consumption?

Home Renovations

A recent report produced by the Pew Research Center discusses the increasing trend of parents financially supporting their adult children well into adulthood—a phenomenon driven by higher living costs, delayed adulthood milestones, and a wider wealth gap between generations. As a Financial Professional (FP), it is essential to consider the complete picture of a household—every member affected by financial planning and decision-making, even those no longer considered dependents.

Household Dynamics

Delve into the intricate relationship between income and happiness through the lens of behavioral finance. Explore valuable insights into the nuanced effects of income changes on client well-being, encompassing not only immediate happiness but also various financial and social dimensions. Learn practical strategies to effectively guide clients through the potential pitfalls associated with increased income, providing a roadmap for sustaining lasting financial happiness.


Soaring mortgage rates and record-high home prices are reshaping personal finance goals, pushing many to rethink the traditional notion of homeownership. This article explores the trends in home-buying behavior, from a shift towards renting, investment reallocation, changing perceptions of success, and the larger economic implications.


In a survey conducted by Yahoo Finance and Ipsos, the intersection of holiday gift-giving and investments is revealed. With nearly 1,100 participants, the survey reveals a notable finding: 70% of Americans express a willingness to receive financial products as holiday gifts, suggesting a widespread concern about financial futures and a desire for stability. Discover why 70% of respondents expressed enthusiasm for such gifts and the impact of generational and income differences on respondents’ preferences. For Financial Professionals, understanding these preferences is key to guiding clients effectively.